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Gullen, P. (1994a, May 01). Who is really watching the commercials?. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/who-is-really-watching-the-commercials-
Gullen and Johnson (1986a, June 15). Product purchasing and TV viewing. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/product-purchasing-and-tv-viewing